Gold has long been recognized for its luxurious and beautifying properties, worldwide, and in various cultures. The benefits of gold in skincare can even be traced back 5,000 years to ancient Egypt. Egyptians believed the healing powers of gold could cure all forms of physical, mental and spiritual ailments. It is believed that Cleopatra wore pure gold for a radiant and youthful complexion. Romans used gold preparations for treatment of injuries and sores and in ancient Chinese medicine, gold was the secret to youthful skin.

Today, gold is used in the treatment and rejuvenation of skin and so is it in DÉCAAR Age Reverse line. We recognize gold’s miracle anti-ageing properties as well as its multiple skin benefits and we make sure to include it in our formulas for your best skincare routine.

Why gold is good for your skin

In its purest state, gold is referred to as 24-karat gold. Since gold is one of the softest metals, the skin easily absorbs it. One of the many benefits of Gold when applying it to the skin, is that it boosts blood flow to the area being treated, and this speeds cellular process and activates regeneration. An increase in blood circulation also helps hydrate and maintain the skin’s moisture level, leads to reduction in acne and other skin ailments.

Gold provides glowing skin, restores elasticity, slows down collagen depletion and the breakdown of elastin to prevent sagging skin. It also stimulates cellular growth to regenerate healthy, firm skin cells and provide a tightening effect. It has antibacterial and anti-inflammatory properties, as well as recreating broken cellular connections, which translates into fine lines and wrinkles being diminished with its use.

24k Gold is also known to be a good conduit so when joined with рерtidеѕ, hуаlurоniс асid and other anti-aging ingredients, the infusion of gold helps these anti-aging ingredients to penetrate deeper into the layers of the skin, making these ingredients even more effective.

DÉCAAR Elixir Serum

Filled with a new generation of ingredients, the Elixir Serum provides the immediate effect of skin illumination. The elixir serum restores health to wrinkled skin caused by sun damage and improves the skin tone. It effectively reduces, and smooths wrinkles, stimulates collagen production, has firming and lifting properties, and it protects the skin against water loss and harmful external factors. Apply mornings and evenings after cleansing and before your usual skincare routine.

DÉCAAR Neck And Décolleté Lifting Cream

The ultimate composition of active ingredients with powerful regenerating properties. With its unique formula it reduces wrinkles and restores silky smoothness, firmness and hydration to the neck and décolletage. It wonderfully regenerates and restores sun-damaged skin and gives back its elasticity and structure. Apply in the mornings and evenings on cleansed skin of neck and décolleté.