We collect all of this information from you for a number of different purposes, which we want you to understand – all of these purposes apply wherever DECAAR does business, including countries outside your own.  A number of specific uses for specific data is already detailed above.  But we often need to use lots of different types of information or data collectively in order for DECAAR to work and in order to be able to provide the Services to you.  These more fundamental purposes include the collective use of your information:

• To ensure that our site’s content is presented as effectively as possible for you, and to enable you to participate in interactive features of our site, when you choose to do so – for example by providing you with more customised services and a more customised experience on DECAAR through things like language-specific profile pages, updates, and content, news, style advice and/or recommendations relevant to you to customise your experience on DECAAR
• To set up, and manage your account, so you can place orders, so we can provide our products and services to you, so we can make sure that the items you order get to you (and get there on time!), so we can communicate with you about your orders and your account, so we can track potential problems and trends, and customise our support responses to better serve you – basically, this relates to the nuts and bolts of our online retail business.  It’s everything involved in putting the products on the website, so you can browse them and then order them, and so we can then deliver them to you and answer any questions or queries you may have. These are all the things that make DECAAR tick – and that get you looking good in your choice of our products!
• To ensure that our users are genuine and to ensure that we are paid for goods that we despatch – for example, by using personal information, or disclosing that personal information to a credit reference or fraud prevention agency, in order to confirm your identity and conduct appropriate anti-fraud checks. Any such credit reference or fraud prevention agency may keep a record of that information but please note that a formal credit check is not performed and your credit rating will not be affected.
• To update you on our latest products, news and special offers – If you have registered with us or provided us with your email address and elected to receive marketing communications from us, we will occasionally update you on our latest products, news and special offers via e-mail, post, telephone and other means available through the Services, including mobile text messages and push notifications. You will also be given the opportunity to receive such communications from us and selected third parties. This includes if you choose to use the Facebook “like” button to indicate you like any of our pages or apps. Examples of these communications include: (1) welcome and engagement communications – informing you about how to best use DECAAR, new features etc.; (2) service communications on things like service availability, security, and other issues about the functioning of DECAAR; (3) promotional communications, including details of our latest sale or promotion. These messages will be sent to you based on your profile information and messaging preferences as selected by you in relation to your account.  Please keep your settings up to date or contact our Customer Care team if you wish to change any of these preferences, including unsubscribing from our mailing list.
• To create a link to our app in your social media channels – some of our apps may give you the option to post updates to your Facebook wall or other social media channel, and to the wall of your social media friends, or to send invitations to your friends.  This may create a link to our app, dependent on your privacy settings in that social media channel.  When you send an invitation, please be aware that it may contain your social media username and profile picture so your friend knows who sent them the invitation.
• To target DECAAR banners and ads to you when you’re on certain other websites (what’s called Digital Marketing Re-targetting) – we do this using a variety of digital marketing networks and ad exchanges, and advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, and the banners and ads you will see will be based on your previous use of DECAAR (for example, your DECAAR search history, the content you read on DECAAR, etc.) or on DECAAR banners or ads you’ve previously clicked on.
• To carry out polls, surveys, analysis and research on how our site is being used, customer views, what we could do better etc, – these polls, surveys, analysis and research may be conducted by DECAAR, or third parties. DECAAR or those third parties may follow up with you via email regarding your participation unless you have opted out of receiving email messages. We may use third parties to deliver incentives to you to participate in polls, surveys, analysis or research, and verifying your contact information, which may require your contact information and other personally identifiable information to be provided to the third party fulfilling the incentive offer.
• To make DECAAR’s products and services better and to develop new ones – DECAAR uses and stores site statistical information and log data, to help it identify potential areas to improve the services we offer.